About the Varick Group
Food is an exciting, always-changing, crazy business. It inspires passionate feelings and strong convictions. How could it not? People fiercely identify with their food choices because they’re inextricably linked to tradition, beliefs and culture. And today, people increasingly understand that their choices affect the health of the planet.
Edward Hoffman founded The Varick Group in 2006 to guide food companies through this environment and connect them with relevant stakeholders in a meaningful way. He knows that every organization has a story to tell. A story that has the potential to change the way people think, feel and act when it comes to making food choices.
The Varick Group brings a unique sensibility to food communications. No matter where clients fit into our industry – agriculture, retail, foodservice, ingredient – consumers are the ultimate end users. It’s important to understand how consumers eat at-home and away-from-home, and how these decisions are interconnected. We have extensive communications expertise in all of these channels with a proven track record to build and grow clients’ businesses.
Edward Hoffman
Food Expert, Counselor, Storyteller
Ed is an experienced marketing executive who builds brands and grows their business through integrated communications. His 25-year career spans multiple communications disciplines across all channels of the food industry—agriculture, retail, foodservice and ingredient. His diverse roster of client experience ranges from emerging change-makers to multi-national market leaders. His award-winning work has quantifiably increased business.
Ed is a recognized thought leader and frequent writer and speaker on food industry trends and brand-building. His work has been featured in business and trade media, including Forbes, O’Dwyer’s and Nation’s Restaurant News as well as his LinkedIn channel.
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